22 Aug 4 Important Factors to Consider When Establishing a Blog
A lot of bloggers nowadays just think about creating their websites, making it look good on the surface, but they never really account for the actual performance of their blogs.
You see, a blog should not only be aesthetically pleasing, but it also has to be fluid in performance as well since you’re creating your blog for your readers, right?
If you are thinking about starting your own blog, then read on to find out some of the most important factors to consider when creating your blog.
Technical User Experience
As I’ve mentioned earlier, I see far too many bloggers just think about the overall design of their websites, but fail to take into account the actual performance of their blogs.
No matter how beautiful your blog looks like, if the actual user experience is impaired with slow speeds and broken links, then the user experience will not be that great. And, if people actually do not enjoy their stay while they’re on your blog, then you can expect your page rankings to dip slowly into the abyss.
You have to take into consideration the actual performance of your blog as well. Make sure that all of your images are optimized so that they load faster. Check to see if your blog loads up in less than 3 seconds by using various speed test tools over the internet.
If you find that it loads more than the aforementioned timeframe, then perhaps you can optimize your site’s content or better yet, get a good hosting service.
Always Think About Providing Value
When you have a blog, always think about providing value to your audience. Make them feel good whenever they are on your blog and allow them to consume your content in the best way possible.
That being said, you might have heard some tips about creating content regularly. Although I cannot argue with that, you must know the exact frequency of your articles.
Back then, you should be uploading at least 5 times a week because quantity always trumps quality. However, since a lot of bloggers abuse this to gain an advantage in page rankings, search engine algorithms have been changed to account for more quality over quantity.
That is why publishing more in-depth articles now provide the best possible SEO performance over updating frequently.
Aim to release at least an article a week or every two weeks. How long should the articles be? Well, think about creating one that is more than 2500-words long.
Make Content that Matters
Now that you’ve got your website’s performance and article length covered, it is now time for you to create your actual content.
There are a couple of things that you have to keep in mind when creating your articles. First, you have to use a compelling headline. You can use a headline analyzer to tell you if your headline compels your audience to click on it.
Second, you can use Google Analytics to find out if you have a high bounce rate or not. You want to keep that bounce rate as low as possible.
If you find that you have a relatively high bounce rate, that could be that your article either does not provide any information that is valuable to the reader or it is not just entertaining enough for them to finish reading.
Experiment with internal linking as well so that you can entice people to stay on your site for longer periods of time.
Make Something Unforgettable
For your blog posts to be meaty and unforgettable, it has to evoke emotions. We are emotional creatures and if we consume something that evokes a certain feeling, then you can expect that people will want more.
If you run out of ideas, I suggest that you use a content idea generator or similar tool to help you find some interesting ideas that your target audience might like to read.