26 Aug 5 Affiliate Marketing Trends in 2019
Are you looking for ways to improve your affiliate marketing strategy? If so, you need to be aware of old and emerging trends in the industry. Fortunately for you, I will highlight some of the best trends in affiliate marketing in 2019 in this article.
Showcase Strong Reviews
A lot of people actually look for product reviews since they only need a little bit more convincing before they make the purchase. That being said, the creation of product review sites and articles will continue moving forward simply because it is, to this day, one of the most effective ways to get a sale.
Adding social proof to your existing website can also help as well, especially if you have garnered reviews from reputable sources.
Online Entrepreneurs Are Getting into the Game
Online merchants already the value of affiliate marketing and how it can improve their brand that is why you can expect many of them to tap into the said marketing strategy.
As it turns out, affiliate marketing is a great way to improve upon their existing lead generation strategies. Due to this fact, many of them are launching their own affiliate programs to help entice reputable publishers to sign-up and help them increase their brand awareness.
Proper Affiliate Recruitment
As more and more online entrepreneurs require partnerships with known affiliates, the need for proper affiliate recruitment has become mandatory. Although affiliate networks such as Clickbank is still quite popular today, the proliferation and acceptance of smaller networks have become inevitable.
In fact, more and more online entrepreneurs are looking for smaller networks simply because they are more targeted towards a certain demographic.
The Use of Remarketing Tools
Facebook has become one of the best platforms to do some affiliate marketing on. However, you have to carefully structure your campaigns so that Facebook will not ban you.
In fact, the platform has been known to increase remarketing efforts as well. You can also use different tools to help you with that.
More Media Content
According to Business Insider, the percentage of people consuming more media content (meaning images and videos) is going to be 81% come 2021. That being said, you can expect more content to be centered on using videos as opposed to just writing in plain text.
This can actually bode well for affiliate marketers simply because their words can now just be used as supplements to the main content (video).
Voice Search Optimization
As voice search technology gets continually refined, the need for voice search optimization is inevitable. To do that, you must use search engine optimization. More specifically, you have to use more long-tail keywords since these are the ones that will fit naturally in a sentence (and is most likely going to be the ones used by people who use Siri, for example).
Although you can still make use of SEO to help make your website’s performance faster; using SEO in favor of voice search would possibly yield better results.