Color in Website Design: Points You Should Remember

Color in Website Design: Points You Should Remember

Color can make or break a good website impression. If you want your website to perform well, you need to read more about color psychology and psychology. Don’t just pick colors and throw them all in your pages. Check which one can help you increase conversions. Below are the factors that you must keep in mind when making color decisions.

Understand what color means to your target audience.

Some colors can represent lots of controversies. There have been lots of attempts to map out human emotions and feelings in reference to colors.

Color and accessibility.

When choosing colors for your websites, think about visually impaired users. The next time you design your interface, view your files in greyscale in order to rest whether or not your notifications, calls to action and error messages still make sense without depending on color.

The 60-30-10 rule.

This rule is traditionally utilized for traditional interior design. When adopting this formula, you can balance the consistency of your interfaces. Make sure your web design agency is savvy to this rule.

Make the colors work for you. Reinforce your message through them.

Many sections of your audience will definitely respond differently to the colors you have chosen. Try your best to communicate with them in an effective manner. To avoid undermining the message of your brand, pick colors that best reinforce your propositions and values. Don’t just include fashionable gradients and eye-catching color schemes. Your chosen colors must represent your own brand.

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